We all know whats going on with Twitter. They are pulling the plugs on all the companies that helped make them the success they currently are, giving all the developers of the great clients the middle finger, whilst their own client is as useful as chocolate teapot. To put it simply, the bosses at Twitter have realised they need to make money. They want to do it from advertising, meaning they need to get control over the platform which they can not do whilst there are third party clients and systems using the Twitter API, so they have changed it all to allow them greater control. Can you blame them for wanting to make money? No, it is a business. If it didn’t make money it would go out of business.

They have realised that the business model they had originally was great for attracting users, but not for making money and they have decided to change that model. Its how they have made the changes that is the issue. They are acting like a bull in a china shop. They don’t seem to care at all about how their changes are affecting the very people and businesses that made them so popular.

Twitter is putting all it’s eggs in one basket hoping that it’s giant user base will attract advertisers and make them loads of money, however in the process of doing so they are destroying everything which made Twitter what it has become. Does no one at Twitter realise this?

Two things will happen in the future:

1. Twitters users will get annoyed that their favourite client no longer works and they will hate the adverts filling their streams. They will leave and the company will die.

2. Twitter users won’t care that they are just being used to make money and have advertising thrust in their face. Twitter will carry on as normal, with more control over itself and more rubbish in it’s stream.

Either way I think Twitter has had its peak. Its either going to insult all its users who are dumb enough to not realise, or piss them off and they will all leave. I’m not sure which is better.